Hillery Street

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Hillery Street Restaurant has been a part of the local Totowa community for over 25 years, offering a unique blend of quality food, great service, and friendly atmosphere. Recently purchased and re-opened in January 2020, new owners Marlon & Denise Alexander run the entire operation. Marlon, with his 17 years of experience cooking and Denise oversees the dining room operations insuring all guests are comfortable and have a positive dining experience.

The Task


The Hillery Street diner has gone through a couple of owners and bad branding over its 25 year life. But the newest owners entrusted us to create a new and improved brand while still retaining that homey, local, charm that Hillery Street is known for. With such an old, established, local restaurant, that is not an easy undertaking but we relish the challenge.



What We Did


We started by creating a new, clean, versatile logo that still spoke to their traditional roots. Then we proceeded to bring them into the digital age by developing a fresh website experience along with social media organization and back end cleanup. Then we moved into advertising their new image with SEO and SEM services.

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