The Task

After using clip art for years, Freedom Electrical was in desperate need of a rebranding. They hired us to create a new brand image that could help them differentiate themselves from the competition. There are a hand full other companies named freedom electrical so it was our job to make them the "real one" by giving them a professional look the other guys don't have.

What We Did

As usual our first step was to create the logo. With the logo serving as the face of any good business, it allows us to take inspiration like, shapes, fonts, and color scheme, when developing the rest of the brand. We eventually settled on a bald eagle with an electrified beak, considering the brand was touting American freedom. We then opted for a cool, yet eye catching, electric blue as our base color. After that we moved right into building out the website and Google business page, filling both with as much content as we had available. Finally we worked on designing other marketing materials such as, T-Shirts, Vehicle Wraps, and Business Cards.