Craig Design Build

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CRAIG design build is a fourth-generation hands-on home improvement general contractor servicing the North Jersey area. They specialize in Carpentry, Tile work, and Project management. The owner, Craig Frasco, physically works with his specialized tradesmen to create substantially built products. He has 10+ years of cost-effective, time-tested, proven systems for construction and quality control.

The Task


Craig Design Build was a company inherited by Craig from his father and mentor. With the old company under new management he was looking to develop a name for himself in the industry so he came to us for branding and marketing services. Although this company already existed we were tasked with breathing new life into the brand, acquiring new customers, and devising a comprehensive plan to make it all happen. Needless to say, we were starting from 0.


What We Did


Starting from nothing but a square logo with a red & white color scheme we had no choice but to build from the ground up like a brand new company. As usual, we started by giving this old business the "digital age treatment". We developed a new website, social media pages, and Google business account. After all digital channels were in place we started on a social media campaign growing a small following and advertising basic services. Then we worked on several Google search ads. Finally, we wrapped everything up with a good old fashioned door-to-door flyer push.

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